4:11 – There's only a small amount of podcasters actually making money from sponsorships.
6:05 – Should I start my podcast as a business? The answer is no.
6:50 – People know when you're speaking the truth even though they can't see your face.
8:40 – Advertisers are starting to come to podcasters.
12:55 – Not all podcasters want advertisers on their show.
17:15 – Companies are still hesitant in investing in a podcast.
18:50 – Podcasters are afraid to alienate their listeners with advertising.
23:10 – Many podcasters didn't even have a plan to monetize their podcast when they first started.
29:00 – Host should have as much fun with ad reads as they can.
30:50 – Podcasters have actively turned down advertisers because they don't want to sell their soul.
36:10 – Although podcasters may not be a big fan of advertisers, they are more than happy to use affiliate links and promote brands they use to their listeners.
42:30 – It's still quite hard to deliver accurate metrics to the advertiser.
46:35 – Where is the podcaster/advertiser relationship going?
52:20 – What do I need to do to get a good advertiser?
56:30 – If I'm a small podcaster, is there any hope for me?
58:26 – Corey generated some revenue by signing up to affiliate links of products he already uses.
60:35 – Be clear with your listeners that you're sending them to an affiliate link.
“I always encourage advertisers to give us bullet points instead of a script. Give the podcaster some room to vamp.”
“You want the ad read to be as entertaining as the rest of the show, because that's the highest chance to get a listen.”
Mentioned In This Episode:
Tom Webster – Edison Research | Lex Friedman – Mid Roll | Tim Paige – ConversionCast | Bill's Monday Morning Podcast | Phillip Swindall – The Podcasters | David Hooper – RED podcast | Alex Goldman – Reply All | Liz Covart – Ben Franklin's World | Darrell Darnell – Pro Podcast Solutions | Cliff Ravenscraft – Podcast Answer Man | Bree Noble – Women of Substance Radio | Alisa DiLorenzo – ONE Extraordinary Marriage | Katie Kritmitsos – Biz Women Rock! | Erik Fisher – Beyond The To Do List | Jason Hartman – Hartman Media | Mary Larsen – Tall Mom Tiny Baby | Todd Cochrane of Blubrry | Cliff Ravenscraft – Podcast Answer Man